Facebook says its time you repent your sins

A mother of two who was allegedly raped at gunpoint inside a moving car in Kolkata tracked down her rapists on social networking website Facebook and took snapshots of their photographs to file a complaint against them.

Facebook not only helps you in connect and share but also can make the culprits repent their sins. Now that's the power of women through social media.  

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English Premier League Social Media ranking 2012- Like it if crazy for Soccer

English Premier League Social Media ranking – December 2012

Football Marketing English Premier League social media ranking. The chart presented below show the number of Twitter “followers” and Facebook “likes” for each EPL club. The teams are ranked by their combined number of fans across the two sites. I only tracked the sites / account identified as “official”. Many teams have a lot of unofficial Facebook and Twitter accounts but only “official sites” were monitored.

Positions are unchanged compared to last month but Chelsea is the Premier League club that acquired the most fans. Manchester United has reached 23M fans on Facebook, and still top the ranking despite not having an official Twitter account. 

RANK	TEAM		FACEBOOK	TWITTER	TOTAL	MONTH +/-
1		Manchester United	20,269,260	0	20,269,260	+ 220,561
2		Arsenal FC	8,155,842	1,061,636	9,217,478	+ 285,794
3		Chelsea FC	7,885,970	501,375	8,387,345	+ 312,061
4		Liverpool FC	7,598,225	583,482	8,181,707	+ 248,282
5		Manchester City	1,414,651	164,104	1,578,755	+ 183,460
6		Tottenham Hotspur	881,330	110,436	991,766	+ 37,930
7		Aston Villa	321,886	30,692	352,578	+ 34,429
8		Newcastle United	210,304	37,168	247,472	+ 12,728
9		Everton FC	192,334	29,277	221,611	+ 6,798
10		Fulham FC	54,704	26,626	81,330	+ 4,087

8 Ways Students Can Use Social Media to Boost Their Careers

Here are a few things students should consider when starting to use social media professionally.

1. It’s Not the Same

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Most teens and young adults have used social media to connect directly to friends and share personal experiences casual conversations with their networks. Yet interacting on social networks with an eye toward your career is different than doing so for purely personal reasons.
Using social media for professional purposes doesn’t mean you have to give that up. In fact, oftentimes it makes a person come across as more genuine and more approachable. But refining your language, highlighting content and information that’s more career-focused, and connecting and conversing with more people outside your immediate group of friends signifies that you’re interested in more than just the personal.

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2. Power in Connections

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Social networks offer endless ways to connect with a wide-range of people with little effort and to organize those connections — through lists, circles or groups — so you can use them more effectively.
Build each network to create relationships that can be nurtured through interaction and conversation. By cultivating and organizing the network you create, you’ll be more effectively able to act upon professional opportunities.

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3. It Can Help You Find a Job

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Beyond the ability to connect and converse with people and groups from a professional standpoint, social media can actually help you find that job. Nearly every social networking site posts loads of job opportunities.
Less obvious, but perhaps more effective, is the ability to connect directly to the brands you’d love to work for, as well as the people behind those brands. While you keep your eyes peeled for job postings, take some time to engage with these brands and people, and establish a relationship with them.

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4. Learning Is Still Good for You

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By interacting with professionals, industry media outlets and experts in your desired field of work, you’ll be able to deepen your own level of knowledge of that field and stay on top of trends and current issues. It’s an excellent supplement to your in-class work and good preparation for the continuing learning you’ll need to do when you graduate.

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5. You Can’t Hide Behind the Curtain

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The speed and virtual aspect of social networks can tempt people to act less than professional. For instance, sometimes harsher or more sarcastic interactions are acceptable on social media. And some people believe that because social media is generally a public forum, they should be able to speak freely and openly.
No matter your stance, disrespectful interactions with others (strangers or colleagues) is a huge no-no. If you wouldn’t say something to a person face-to-face, it probably means it isn’t appropriate for social media either. The same social norms apply whether online or offline, and the same level of respect and collegiality is expected on these channels.

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6. Strut Your Stuff

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Social networking is a fantastic way to showcase your knowledge on your field of interest. Using many of the tactics suggested above shows you’re paying attention to your target industry and demonstrating a certain level of critical analysis.
By tweeting relevant articles, or commenting on industry trends on a personal blog, you can show your own level of interest and personal development outside of classwork and internships.

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7. You Will Get the Once-over

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Employers, future colleagues, industry leaders and other professionals do look at your social media activities. That being said, it’s a great opportunity to show your interpersonal skills, in addition to your own level of knowledge and interest in the field. College students sometimes get a bad rap, but by engaging with professionals, you can demonstrate your skill set and level of maturity.

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8. What You Do Now Will Pay Off Later

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Much like searching for a job, if you start curating your social media presence after you graduate, you’re already behind. By thinking about how to use social media professionally while you’re still in school, you can position yourself as forward-thinking, forge stronger industry connections, and strengthen your on-paper credentials, making you a much more attractive candidate to your future employers.
What other tips do you have for students to improve their professional social media presence? What can they work on and where do they excel?

Heard of Black Coffee...now think of a white coffee & Win a gift hamper !!

This concept is unique in itself as it blends in coconut and coffee mixing the properties of both. The product is quite useful for health and is recommended for heart patients and people suffering from high blood pressure.

Coming soon in the stores near you. 

   

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10 Social Media Trends for 2012... How to leverage the latest trends, from location-based marketing to new video platforms and text campaigns.

I've compiled these 10 trends from my own observations:
1. Location-Based Marketing: Location services will grow in popularity as people get more comfortable checking in to a business. This will be the result of enhanced safety features -- such as privacy options that block your location from public view -- and more enticing brand offers.
It's time to acquaint yourself with sites and applications such as Foursquare, Facebook Places and Gowalla. These sites will help you better target prospects' likes and interests, pique interest and influence purchase decisions by offering discounts, promotions or giveaways when they “check in” to your business.
 2. Video Platforms: YouTube might be one of the largest user-generated video-sharing sites on the Internet today, but other platforms will begin to surface that are more business-focused, easier to market videos on and not as crowded. Sites like Viddler, Vimeo and Dailymotion will gain momentum with a stronger focus on live streaming on sites such as interactive broadcast platform Ustream, or streaming straight from blogs.
 3. Text Campaigns: As the mobile arena grows, small businesses will continue to move marketing campaigns to mobile phones. MessageBuzz and Enowit offer tiered levels of service and free demo accounts that allow you to test a mobile-marketing campaign. Start by incorporating a mobile widget onto your site to help collect mobile numbers through an automated system and create campaigns specific to area codes or regions.
4. For Cause Tweet-a-thons: A Tweet-a-thon is a fundraising campaign on Twitter for which users encourage their followers to tweet about and donate to a particular charitable cause over a specific period of time. These initiatives will gain in popularity as savvy entrepreneurs capitalize on the relationship-building advantages of social media and the good publicity that comes with giving back.

5. The Move to Higher Bandwidth (4G): Say goodbye to 3G. The use of higher bandwidth will not only be a necessity but a demand from busy consumers.
Widely becoming recognized with carriers such as Sprint and soon to be Verizon, 4G speed allows marketers to get the message out faster with quicker download times.

6. Wordpress-Based Websites: Open source publishing application Wordpress will become the platform of choice. Why? It makes it easier for websites to implement search-engine optimization at little to no cost with plug-ins, which add specific capabilities to software applications.
To stay competitive, I recommend that you consider moving your website to a Wordpress platform. These sites are user-friendly and do not require knowledge of HTML code.

7. Plug-ins: The use of plug-ins will proliferate, with thousands of new options surfacing monthly.
An increasingly popular plug-in is Scribe which monitors and scores your keywords and updates to your site automatically to increase results with your search-engine optimization.

8. Review Sites: Websites dedicated to customer reviews will dominate the social media landscape. Consumers want to be heard, and more importantly they want answers. Sites such as Groubal.com, will achieve this by consolidating common user-submitted complaints and presenting those petitions to businesses, demanding answers for their wrongdoings. Consumers are even creating blogs specifically about teaching people how to complain effectively.
This is another reason to monitor conversations about your products and services online.

9. Monitoring Conversations: Show your customers you're listening and responding. Make it a New Year's resolution to set up online monitors for your company.
You can choose social-media dashboards or keyword-alert services. There are paid dashboards such as Radian6 and ObjectiveMarketer as well as free service sites Hootsuite and Tweetdeck. These dashboards not only allow you to monitor but participate in live conversations.
If you haven’t set up Google monitors yet, they're free. Go to www.google.com/alerts.

10. Presentation Platforms: As teleseminars become overused and tired, interactive web seminar platforms will step in to fill that market need.
New presentation platforms such as SlideRocket.com and Prezi.com are incorporating easy-to-build presentation tools with social media, live feeds and video. People online want to see the presenter, not just listen over a bridge line.

Facebook Ecosystem

Three Pillars : 

>BUILD                 >ENGAGE                 >AMPLIFY

Five guiding principles:

1>Build a strategy that is social by design

2>Create an authentic brand voice

3>Make it interactive

4>Nurture your relationships

5>Keep learning